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- Top level domain of web site
- Keyword use in domain name
- Table: Keyword position
- HTML validation of web page to W3C standards
- Readability level of web page
- Number of trailing slashes in URL
- Keyword use in page URL
- Table: Number of keywords
- Keyword use in the first sentence of the body text
- Keyword use in IMG ALT attributes
- Number of visitors to the site
- Keyword use in meta description
- Search engine compatibility
- Keyword use in H2-H6 headline texts
- Keyword use in same site link texts
- Keyword use in document title
- Keyword use in meta keywords
- Table: Number of words
- Link texts of inbound links
- Keyword use in body text
- Table: Number of characters
- Factors that could prevent your top ranking
- Server speed
- Keyword use in H1 headline texts
- Global link popularity of web site
- Keyword use in same site link URLs
- Links from social networks
- Age of web site
- Table: Keyword density
- Table: Ranking factors digest
- Keyword use in outbound link texts
- Keyword use in bold body text
- Keyword use in outbound link URLs
- Keyword use in HTML comments