Web Site Analysis

An overall analysis is first done on your site, to assess what is needed to best optimize it for the search engines. We will analyze design, layout, navigation, colors, background, fonts, images, broken links, meta tags, web copy, html validation, browser and resolution compatibility, loading times, search engine rankings, site statistics and creating error pages.

All of the factors listed above have some influence in attracting search engine spiders and visitors to your site.

Keyword Research

One of the basic steps in search engine optimization is keyword research. Here competitive keywords relating to the site and unique to your domain are found. Keyword research is done to maximize the impact of search engine optimization. When your site ranks well, more relevant customers come to the site leading to an increase in conversions and hence income for the site. The accurate identification and careful selection of these important keywords and key phrases can literally make or break any web site or online business. Sophisticated software is employed to accomplish these goals.

Competitive Analysis

This is for better search engine ranking performance. Using sophisticated software, we will study the sites of all your competitors who have high search engine rankings and find out the keywords for which they are ranked. We will analyze your current meta tags and recreate them based on the keywords we have researched. We will also analyze your recent web site stats (if available and if we can obtain access). We can then see how many visitors you are getting, where they are coming from and what keywords they use.

SEO Copywriting

SEO copywriting is a process of carefully examining and rewriting the text on your site in such a way that it becomes search engine friendly while remaining appealing to the surfer. Keywords relevant to your site are optimized so that your site ranks high when search engines crawl your site. This will direct targeted traffic to your site, ensure they are provided with the specific information and hence increase revenue. Our copywriting services include modifying your site headings, HTML text, layout, design and even images where needed. Some pages may only require a small amount of editing or none at all, whereas others may need a more extensive rewrite.

Site Map Creation

The creation of a specially designed site map page enables Search Engine spiders better crawling of your site. It also helps visitors to quickly scan your whole site for relevant information. A link and a short description of that link is created for each page of your site. The site map page is then added to your main navigation menu. This process is far more complicated than simply including a menu of page titles and involves SEO copywriting techniques.

Creation of Meta Information (title, description, keywords)

Although keyword Meta tags are of declining importance, it is still wise to optimize them so that the search engine crawlers are able to index the information more accurately.

We will also optimize the Title tag and the Description tag.

Link Popularity Research and Consultation

Link Popularity refers to the number of links pointing to your site, from other sites on the web. There are other terms used for Link Popularity, such as Link building, In Bound Links, Back Links, etc The Search Engines consider your site important and rank it higher if other sites link to your site. It is important to develop relevant and authoritative inbound non-reciprocal links.

We will search the web for relevant and authoritative sites and advise you on how best to obtain links from these sites. It is usually best for a member of your staff to send a written request rather than using email.

If it is appropriate, we will also prepare Search Engine optimized press releases and informative articles and submit them through relevant channels. Well written and informative press releases and articles that provide links to your web site will have important and lasting benefits.

Search Engine and Directory Submissions

We will submit your site by hand to all the major search engines, directories and some specialized directories. Automated submissions are no longer an accepted practice. Not all Search Engines and Directories have the same rules for submission, therefore care will be taken to submit to the appropriate search engines by following their specific guidelines.